Creating a website can be a daunting task, especially if you haven’t taken time to think about your final result in great detail.

If you’re a new business, it’s important to know your brand identity, and stick to a theme, perhaps the colours within your logo. Your brand identity aims to make you instantly recognisable, so it must show accurately on your website.

If your website is an ecommerce site, the emphasis must be on the products, so a straightforward design is a good option. Knowing which pages you need are also important, because it can allow you to determine the pages that should match, and determine the pages that should differentiate themselves.

Target audience is another important consideration, and by thinking in great detail about the types of people purchasing your products and services, you’ll begin to understand how your website should be laid out, and what details must be included.

Content is important, and it must be regular, but too much content can make a website busy, and less is definitely better in grabbing an individual’s attention.

Finally think about the devices people now use to view products and services, many people use mobile phones, perhaps more than they do on a laptop r computer. So content must be easy to read on a range of devices, and making sure your website is mobile friendly is important. A responsive design could work, but only for websites that are not too complex.