No matter what type of business you are in, hearing the words ‘the client is always right’ will make you cringe. In design, those words will not only make you cringe, they can also make you feel devastated at the prospect of a ruined project. Sometimes though, they can be really funny.

With that in mind, Jonathan Quintin, founder and creative director at STUDIOJQ, has created a funny series of posters that feature some of the more ‘interesting’ things he has been asked by his clients. If you have heard things like ‘I want you to use a better font, how about Comic Sans?’, or ‘we don’t have much of a budget, but there will be plenty of work coming your way’, then we are sure you will love these posters…

The Client is Always Right Posters

We don’t have much budget…

I don’t like it…

I want you to use a better font…

On the phone…

I am just calling…

Can’t you just…

I am just sending you the high res logo…

We don’t have much budget…

Can’t you just…

Client is Always Right… by Jonathan Quintin

Okay. I’m going to come out and say it. Designers are often way too territorial about their designs. It’s only natural, of course. You spend years and years developing your design skills, you create the ideal process for your ideal user to follow so that (you’re certain) they will get the best experience possible.

But here’s the thing: users may not stick to your original vision of how your design “should” be used. The truth is, they don’t have to, and, if your views on their user experience are off the mark, they shouldn’t.

We’re going to look at some ways in which users often give designers a run for their money when it comes to the ideal user experience, and explore whether a designer’s opinion means more than the user’s.

Technicality Versus Practicality

Sometimes, there is a clear battle between the designer’s creative vision and what the user really wants. This can be seen in major corporate projects as well as individual website designs for a single client. Designers, by virtue of being creative professionals, often let their ego get in the way of creating a truly functional product. Some of this is justified. After all, you want to maintain your reputation for quality, both functionally and visually.

But, as the saying goes, form follows function. You don’t want to get so caught up in maintaining your design’s visual appeal that you lose sight of what’s best for the user. The best way to avoid this pitfall is to regularly interact with your target audience. Talk to people who interact with your website, app, or other designs. Ask them questions about their experience – what they feel could be improved, how your design is helping them achieve solutions to their problems, et cetera. This knowledge will be invaluable not just to your users and your clients, but also for expanding your career as a designer who really “gets” the ideal user experience.

Co-Opting Your Environment

Users, by definition, use things. Sounds obvious, I know, but many designers forget this simple fact, or think it only applies to a narrow set of rules. But people who use things are amazingly adaptable. They use the world around them to create their own design solutions, if the ones provided aren’t satisfactory. All users have this ability – including you.

Yes, you routinely violate many designers’ perfect visions for how you should be using their products. Ever scribbled a phone number or email address on the back of someone’s business card? You rebellious user, you. From holding a supposedly “ergonomic” pen or tool in a way that’s unconventional, but more comfortable for you, to breaking out the sugru and physically altering a product to fit your individual needs, we all take advantage of what I call the user’s authority.

Following Leaders And Precedents

Once a design leaves your studio, it officially belongs to the user, and they will adapt it however they see fit. People use design to communicate with one another out in the world, often in ways that the designer never intended or even expected. Your design may end up serving a completely different purpose than what it was originally created for.

Think about the last time you gave directions to a tourist or someone in your town who was lost. You probably told them something closer to “head left at the intersection with the weird billboard,” rather than rattled off a dry list of street names. Design infiltrates our daily lives, and we use it as placeholders, markers, and guides every day.

Does The Design Slow Down Progress?

The most important thing to consider in any design is whether the user can solve the problem they have with the maximum amount of efficiency. If your design is impeding them from doing this, then it’s a failure as a design. Again, talking to your target users will yield a wealth of information that can help you avoid this common crisis. I’m not talking about formal “focus group” style research either. Even something as simple as a 5 question email survey can help tremendously in the design process.

For example, if you don’t know that the majority of your users are skipping the calls to action that you’ve added to your website, pretty much the only way you can find this out is by interacting with them. It’s unlikely that they’re going to tell you on their own, and, quite honestly, it’s not their responsibility to do so. You’re the designer – it’s your job to make sure that your designs are providing maximum efficiency for your users.

Building Up Trust

Well designed websites instill a sense of trust in the user. When you see a crappy looking website, your first instinct is that it’s probably a bit shady, or even an outright scam. Why? Well, because a legitimate business will usually at least make an attempt to have a professional looking front.

What Do You Think?

How do you think designers can adapt to their user’s needs and demands without sacrificing their creative ideals for their design projects?

For this weeks designer freebie we have a user interface iconset, from Canadian designer Sean Coady, that are perfect for your next mobile app or web design project.

There are a total of 40 user interface icons in the set and have all been designed in a currently popular flat and solid style. The icons are 100% scalable vectors, with the download package containing both the AI and EPS files. You can freely use these icons in both your commercial and personal work.

Here they are:

Solid & Flat User Interface Icons

They are 100% scalable vectors in AI and EPS formats.

Download & License

You are free to use the Solid & Flat User Interface Icon Set in both your commercial and personal work.

About the Designer

These icons have been created by Canadian designer Sean Coady. You can view his work on Behance or follow him on Facebook.

February 25, 2014by Speckyboy EditorsWeekly News