Many website owners concentrate their efforts of getting their website found and increasing the traffic to the site, but it is equally as important to assess how well your website performs and the conversion rate. You need to have a clear goal as to what you want someone to do when they land on your site. It may be that you are looking for them to pick up the phone and call you or fill out an enquiry form or if you have an ecommerce website then you will want people to complete a purchase.

There are a number of ways in which you can check how well your site is performing in terms of conversions, one of which is to install software that tracks what a person does when they are on your site. This is called a recording and allows you to follow a person through the different parts of your site seeing where they move their cursor and where they interact or click. This can give you invaluable information and allow you to identify areas that work and also areas that don’t

You can then use this to improve your website and in turn, improve conversions.