Your customer relationship management software can be an essential part of your business. It can help organise your business to ensure that you have the most up to date information about your existing customer database. CRM stands for Customer Relationship Management and is essentially a system that businesses use to store information about previous, current and potential customers. There are a huge number of them on the market and they often have different features and benefits. A good CRM system can massively help with your marketing. The more you put in to it the more you get out of it. Keeping it up to date is essential if you want to ensure that you have good data when it comes to sending out emails, letters or making calls. On some CRM systems you just enter basic information such as name, addresses and email / phone numbers to create a record whereas other systems may allow you to store information relating to previous purchases, can tell you balances on their account, even down to their interests and hobbies. A very small percentage of companies actually use their CRM systems to their full potential and this could be mean that they are missing out on a large number of potential marketing opportunities.