Social media has become a big part of many of our daily lives. Lots of us have social media profiles on multiple sites and access them every day. Social media has continued to grow over the last few years and now many businesses are seeing the advantage that they can have when it comes to marketing. Many business owners have welcomed the number of increased enquiries and sales that social media marketing has bought in.

Facebook is by far the most popular social media platform for small business and can literally grow a business’s customer base overnight. It is vital that you set your profile up correctly in order to target the right people and ensure you reflect your business in the right way. You should see social media as another window through to your company. Whatever you put on social media is out there for the world to see so it is very important you think carefully before posting anything.  When a user is searching on Facebook they will may start to look for products or services within a certain radius of where they live. Facebook tends to work well for local advertising but can work nationally if the product or service you are offering can be supplied across the rest of the UK for example.