Having a new website go live can be exciting for many businesses’ owners. First impressions are very important and it is vital than you ensure that your website is displaying and working properly before you set it live.

The search engines can take a little while to index all of your pages, and even when it does there is no guarantee that you will rank high enough to attract a large number of visitors. To make your website rank higher you need to have great SEO behind it and constantly be updating the site to not only improve the rankings but even to maintain them.

If you cannot wait for the search engines and your SEO to start having an effect then you should think about using other sorts of marketing alongside it. This may be Pay per Click marketing or social media marketing.

With Pay per Click marketing, the ads can go live almost instantly and if you have set the campaigns up correctly, you can get the right people to your site the day it goes live. When setting up any paid for advertising you need to know what you are doing as errors can be costly and you may find that your budget gets used up quickly with little qualified traffic to your site.