The internet is full of colourful pages so when you are deciding on the colour scheme for your website it is important to carefully choose the main colour theme and even the colour of action buttons and banners to achieve the results you are wanting.

There has been research carried out into colour psychology and the effect it has on people’s perceptions of a brand and their behaviour and although there are disagreements about some aspects of this it does seem to have some credence.

If your website is advertising products for children, it is usual to use bright vibrant colours as these represent fun and enthusiasm. However, beware of using too many colours on all pages as this can make your site look unprofessional.

The colour schemes that are more apt for websites aimed at female customers use blue, purple and green as their main colours whereas those aimed at the male sector use black, blue and green. Blue is used quite often when you want your website to convey trust and reliability which is why many banks use blue in their logos and on their websites and some social media platforms also use blue.

Should your website be promoting a business which is based outdoors an obvious colour choice would be to have some green elements within the design scheme.