When you first have a website made, it is usually done using the most up to date programming techniques. Over time this can very quickly become outdated and you may find that you are falling behind your competitors in terms of what your website can offer your visitors.

When this happens, it is likely that you site will start to drop down the search engine rankings and it can be hard to recover from this.

Not only should you be adding fresh, relevant content to the site you should also be adding new functionality to give your visitors the best experience. This may be creating a mobile app for your site, adding in calculators or improving the way customers view your products such as adding videos or view in room options.

It is worth keeping an eye on your competitors on a regular basis and checking that your website still offers them a better experience. If you notice that your competitors is offering a new function on their site then it may be worth you considering if this is something that you want to do. This may be something such as a live chat facility which makes it even easier for your potential customers to interact with you.