When it comes to marketing you need to think carefully about which products you are going to market and how you are going to do it. If you sell products that are manufactured by another company you may be able to rebrand them with your own logo, packaging and name or you may have to sell them under the name of the manufacturer.

If you are selling a recognised brand then it is important to use this in you marketing strategy. If you have your own name for the products then there will not be much point in marketing this unless you have a huge budget or already have good brand recognition.

Marketing a brand new product can be expensive so you need to think of other names or phrases that people may search for which matches your products. You are not allowed to market using another brand name unless you have authorisation, so for example if you sell toy building bricks that are similar to Lego you cannot call them Lego, but you may be able to say they are compatible with Lego. Think carefully about what budget you have to spend and how you can make this go the further to increase a return on your investment.