If you are thinking of have a website built or if you already have one and find that it’s not performing very well on the search engines then you may need to invest a little time and money on SEO.

SEO stands for Search Engine Optimisation and will help get a website to the top of Google and other search engines such as Yahoo and Bing. Many customers will come to a marketing company after they have had a website built to ask them to do some SEO work on it. This is often a little harder to do than it would of been if it was built in when the site was first designed as some sites simply have not been designed with SEO in mind. If this is the case often the whole structure of the site will need to be changed to accommodate the sections you need.

Before having a website designed, ask the programmer about SEO and if it is something they offer. If they don’t offer SEO as part of their website build then you may want to look elsewhere or find your own marketing expert that can work with the designer / programmer to ensure it is done correctly.