One of the main arguments that marketing experts have with their client is to do with SEO written content. In order to get your website ranked well for certain content you need to ensure you have the correct phrases on your website, in the right places and the right amount of times. Spamming a website with lots of keywords just to get ranked will not only risk your site getting blacklisted from the search engine results pages but will also put off real visitors to the site.

As a business owner you may not want your site filled up with content that is relevant but not necessary in terms of selling products or services. But from a marketing point of view you need a certain amount of this and you also need to add fresh relevant content on a regular basis.

You need to agree on a way in which these pages will be laid out and the type of content they will have on them. You also need to agree on where they will be placed on the site and which pages will link to them.

If you find that they do not read well then you need to reword them to ensure that the balance is correct.