If you have an ecommerce website and rely a lot upon how many sales it generates then you should already understand the importance of being prepared for the main seasons and any important dates that are coming up. Most businesses start to plan for Christmas towards the end of summer, giving themselves a good few months in which to create a festive campaign, get any work on their website done that is going to be needed and have time to market it in advance.

With Christmas already upon us, business owners should be looking at how they are going to get ready for Easter or possibly Valentine’s day, some of the next major events on the calendar. With this in mind it is easy to forget your current campaigns that are running. Many businesses will be looking to start their January sales very soon and although they may already be in place, it is important to keep an eye on them as well and ensure that they are drumming up the traffic that you would expect. Make sure that you keep your marketing company in the loop of any major events you want to market for and give them plenty of notice to create the material needed and to market it.