If you are looking for a company or a programmer to create a website for you then I would strongly recommend that you try and obtain reviews before agreeing to go with them. You should be able to see working examples of websites they have created and if possibly, try and find out what the brief was. Some programmers are only that and will not get involved in web marketing, but to get a website to truly work well then the programmer needs to have some knowledge or need to be able to work closely with a website marketer to ensure that all the elements are there to allow the site to be optimised as it should.

If you have any concerns then it may be advised to go to a company that offers the whole process as the optimisation and marketing of the website is vital to get the site to perform as it needs to, to be successful.