When you have a website live, it is important to check on the progress it is making. You may be keeping track of all the enquiries and sales but are you looking into your rankings on the search engines and the traffic to your site. Sales is often a numbers game, the more visitors you get to the site the more sales you receive. When analysing the traffic to your site, see where the visitors has come from, where they found your website.

It may be that the majority of your traffic is coming through the social media websites and that this is an avenue that works well for you. If so, you may wish to invest more time and money into this marketing avenue.

You can rent software that will tell you where your website is ranking for certain search terms. This can save a huge amount of time by you not having to do it manually.