Many people focus entirely on getting traffic to a website and do not stop to consider if the website is designed in such a way that it will convert visitors in to enquiries or sales.

If you have an ecommerce website then ideally you want your visitors to make a purchase on the site instantly, with other types of sites you may be wanting the visitor to call or email you enquiring about a product or service you offer. Whichever way it is all about conversions.

A site can function really well and get found on the search engines with easy, but if the information / prices / images on the site are not as they should be, you may lose potential sales. When looking at what should be on your website, have a look at a few competitor’s sites. See what they offer, how they detail the information and if possible what prices they charge. This will give you an idea of the level of competition that you are up against.